Here you'll find everything related to graphic, industrial and product design
It is a basic concept but it can also be confusing. Here you'll learn, finally, how to use the term "brand" correctly There is a lot of confusion surrounding terms like logo, brand image, isotype or branding. That's why many prefer to use "brand" as a generic concept that encompasses everything. But what exactly is a brand and what does it represent? Christian Pacheco (@kimbal) helps us better understand this concept to start using the correct term in each case.
What do the most recognizable logos of the 20th century have in common? Find out in the second part of “The Story of Logos” After learning about how logos have been a part of our world for longer than we previously thought, in part two of “The Story of Logos”, we focus on the development of the discipline–from its origins at the end of the 19th century to the present day. Find out more in the following video:
Discover how two thousand years of history have influenced the most recognizable logos today, in part one of “The Story of Logos” The omnipresence of brands has come to define both the 20th and 21st centuries. Decades ago, brands began to creep into our public life and, now, thanks to the evolution of digital technology, they invade every corner of our private life. Each one has its own visual identity: its logo. But why do some logos have so much more of an impact on us? What was the “first” logo in history? Does this question even really make sense? Discover the answer in the following video–part one of The Story of Logos–which focuses on the “prehistory” and origins of this form of graphic communication.
Carla and Laura teach the Domestika online course Introduction to Commercial Window Dressing, an excellent introduction to the field, where you’ll learn to create a brief so you can develop a concept. You will learn about storytelling, simplicity, focal points, height, depth, lighting and pre-production management.
