Abschlussprojekt

My project for course: Social Media for Brands: Strategies to Stand Out Online

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1. We started with setting goals and objectives that would reflect on Nerrisa's business needs.
1. We started with setting goals and objectives that would reflect on Nerrisa's business needs.
2. We gathered information from Nerrisa's audience.
2. We gathered information from Nerrisa's audience.
2.1 First, we did a survey that we sent to Nerrisa's mailing list.
2.1 First, we did a survey that we sent to Nerrisa's mailing list.
2.2 Second, we did an Instagram Stories survey.Then we analysed the data and learnt about Nerrisa's audience preferences.
2.2 Second, we did an Instagram Stories survey.Then we analysed the data and learnt about Nerrisa's audience preferences.
3. We started looking at Nerrisa's Content Strategy in the next step.
3. We started looking at Nerrisa's Content Strategy in the next step.
3.1 And here comes a month's worth of content plan that we created for Nerrisa's launch campaign.
3.1 And here comes a month's worth of content plan that we created for Nerrisa's launch campaign.
3.2 A detailed look at the launched campaign. (Same image as above, but bigger.)
3.2 A detailed look at the launched campaign. (Same image as above, but bigger.)
4.1 Now it's time to look at what are the actions that will make this happen.
4.1 Now it's time to look at what are the actions that will make this happen.
5. Nerrisa created the content that we mapped out. Some changed were made last minute but she executed many of the ideas!
5. Nerrisa created the content that we mapped out. Some changed were made last minute but she executed many of the ideas!
5.1 A more detailed look at the published content. See on the left the content published (12 posts). Fantastic job!
5.1 A more detailed look at the published content. See on the left the content published (12 posts). Fantastic job!

My dear Students, I'd like to share with you my Final Project for my course Social Media for Brand: Strategies to Stand Out Online. However, rather than showing you the Final Project and the results only, I'd like to show you the whole process that led me to creating content for Nerissa's brand, The Bargello Edit. So, please follow the photos and captions to see the "science and art" behind Nerrisa's campaign.

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