Tools, advice and strategies for success on digital platforms: Instagram, Facebook, Pinterest, LinkedIn, E-mail marketing, digital content, SEO, SEM…
Maximize your professional results by working out what CM category you fit into Different types of community managers have different roles. Understanding this is essential, according to Ana Marín (@anamarinen)–a creative strategist with over a decade of experience in advertising and working with digital and creative agencies. She has also won more than 50 awards in Latin America and is a leader in her field at McCann Worldgroup.
Natzir Turrado gives you the keys to better understand what SEO is and why you should take it into account for your website An online presence is essential today, so you have to think about how to position yourself. There are few methods for increasing your hits on Google, so it is important to learn what SEO (Search Engine Optimization) is, why it is important, and how search engine positioning and search engine optimization work. Natzir Turrado is a SEO and digital analyst and has worked with important web portals. He is also a professor of marketing, UX, and digital analytics. Here he will explain what SEO is and the basics to improve your presence in search engines.
Discover the keys to success when managing a project (and the path to failure) Project managers are professionals who combine a series of skills and knowledge that make sure an objective becomes a reality, from start to finish. In personal or professional projects of any discipline, their work is essential, as they are in charge of keeping each gear in motion and pushing towards the goal. They work with clients, creatives, strategists, brand representatives, and any other actor related to each project. Their activities range from establishing work flows and timescales, to solving failures, and inspiring entire work teams. Therefore, the profile of a project manager moves like a pendulum from precise and accurate work to improvisation and adaptation to any situation or change. Here is a helpful list of dos and don'ts that will show you how to succeed or fail when managing a project:
Empathy map: a simple exercise to grow creatively and professionally with Marcelo Tas It doesn't matter what your specialty is: we all have creative prejudices that, if we don’t know about them, can block development of our projects, as they distance us from objectivity. For Marcelo Tas (@marcelo_tas)–journalist, scriptwriter, actor, TV presenter and director–knowing your creative inclinations is fundamental to understanding your audience and communicating with them in the best way. Here, he shares a practical and simple exercise that will help you to find it. This exercise is ideal for communication projects that need to identify their audience. It is also useful for getting to know yourself as a professional.
Discover the best tools and strategies to better position your brand on the social network Due to its growing number of users and the constant implementation of new publishing tools, Instagram is now one of the most popular platforms to promote personal brands, products and services among all kinds of audiences. Learn how to create narratives, curate content, define visual strategies and measure the response from your audience with 5 experts in Instagram marketing. Brand Strategy on Instagram, a course by Julieta Tello Learn what storytelling is and how to build your brand around it with Julieta, a marketing strategist specialized in engagement on the social network. Generate content with measurable results and discover how to create a successful and professional strategy to gain followers.
Starting a big personal project from scratch can feel overwhelming, here are some strategies to help you along the way Embarking on a personal project always brings mixed feelings. There's the excitement that comes from starting something from scratch knowing you will have total control of the process, and the joy of spending more time doing something you feel passionate about. But there is also the fear that the results will not live up to the initial expectations or, if we are talking about a very complex project, of the stress that comes with organizing the multiple tasks involved. Fear no more. These tips will make working on any project, big or small, much easier so you can focus on letting your creativity flow.
Discover how iconic celebrities and companies have transferred their personalities onto pocket-sized business cards
We chatted with Franco Giandana, an expert in copyrights and intellectual property
Learn five essential tips to create a professional profile on LinkedIn
Practical tips to showcase your creative projects on the popular social media platform
Learn about Instagram's key metrics to improve your profile and enhance your engagement Instagram is crucial to creating a community but did you know that it has a tool to review the statistics of your posts and even of the users who follow you? The analysis and interpretation of these numbers will help you understand your post engagement and how to improve it. If you ignore the stats, you lose a great deal of Instagram’s potential. That’s why digital strategist Juanmi Díez (@juanmidiez) has shared these key tips to help you understand, improve, and grow your followership.
Embrace practical advice and activities that could make things better for you and your business All businesses experience high and low periods, so it’s important to know how to manage both. If you’re experiencing a drop in sales, I would like to encourage you to make the most of this period of slow activity to trial some ideas that could make things better for you and your business. Quantity doesn't mean quality. Quarantine is a good time to stop creating and spend your time working on strategic activities that could help you keep moving in the right direction. I want to share some ideas. What do you think? Shall we begin?
The COVID-19 lockdown is hitting artists and creators especially hard. These resources can help you stay afloat during the quarantine period. The COVID-19 pandemic and the resulting lockdown measures are wreaking havoc on all kinds of industries and businesses, from restaurants to airlines, but it is especially troublesome for artists and creatives. Those who relied on live performances or in-person classes to survive now find themselves with no chance to continue their professional activities. Those who worked in a studio or at home, and can keep doing it during quarantine, face deteriorating market conditions. Commissions have dwindled, and fear of a recession is holding back creative projects for many companies.
Basic guidelines to safeguard your personal and business data online
How to improve your brainstorming and create together better Advertising executive Alex Osborn came up with brainstorming in the 1950s: get together, share as many ideas as possible (no judgment or criticism), revise ideas and build on the best. Sounds great, but that Mad Men stuff just isn’t what it’s cracked up to be. Decades of studies show that these brainstorms actually lead to fewer and worse ideas than people would’ve come up with alone. Ideas fuse together into much of the same where fresher, individual ideas are what we really want. Some easy fixes have been shown to work by several studies however. We at Domestika pieced together a simple method we’ve dubbed “WAGSAD”. Just kidding, but you can call it that if you want.
Discover your strengths and build your career with these exercises recommended by Mònica Rodríguez Limia Mònica Rodríguez (@rodriguezmon) is a business mentor for creators and creatives. She is passionate about her work and believes that everyone has it in them to keep getting better and better. For Mònica, education is key and has the power to change the world. Mònica shares how you can go about getting to know yourself better before launching your business project. She shares simple exercises that you can do to work out your strengths.
Learn how to create and maintain a content strategy on IG that suits your brand identity and values, with Dot Lung
Content marketing expert Reina Rodríguez shows us how to get the right tone for your posts, strengthening you and your brand’s image Weird times these, unprecedented for most. It seems the only thing normal about quarantine is our need to communicate, stay informed, or—equally legitimate—combat boredom on social media. However, should you to get your tone wrong, you could end up accidentally upsetting your followers with your message. To understand what language to use or avoid, and how to make the most of the situation we find ourselves in to strengthen your social media presence, we’ve spoken with expert communicator Reina Rodríguez, who teaches the Domestika course Content Marketing for Social Media. She gave us her top 5 tips for getting the tone of your posts just right.
Do you want to make better use of your Instagram account to grow your following? Dot Lung, Mother of Social Media Dragons, gives us 3 Do’s and 3 Don’ts for Instagram to gain more followers and grow your social media presence Like other social networks, Instagram has become a perfect place to show our talents as creatives or promote our brand, but it is important to know the rules by which the platform is governed. To reach more people or, rather, reach those people who interest us the most: this is the obsession of many Instagram accounts. Do you want to take better advantage of your Instagram account to build a greater audience? Dot Lung (@dotlung), specialist in social networks, gives us 3 Do’s and 3 Don’ts for Instagram. Discover them in the following video:
If you have an idea, share it with the world. We show you how to create a webpage from scratch and ensure your project has an online presence.
Turn your cell phone into a professional photography tool
Learn to sell your talent to the right people, in the right space Once you have put together a portfolio that best demonstrates who you are as an artist, you need to do two things: 1) get your work and your art in front of the right people 2) convince them that you are the right person for the job. Today, we are sharing five basic industry tips that will land you your dream job:
Discover practical ways to adapt to a home office routine Right now, we are facing the collective task of learning to find new ways to collaborate and form communities online. Maybe you’ve never done it before and even thinking of working from home seems like a big challenge. Here are five habits that will ensure the transition goes smoothly for you and your colleagues. If you’ve got any other ideas, please share them in the comments.
5 creative professionals tell us what to do and what to avoid when applying for a job
Learn these basic tips for generating content and finding your own style with Derio Ilari What is the secret to success as an artist or photographer on Instagram? It would be too optimistic to believe that there is only one magic solution, but what is clear is that looking at the advice of those who have managed to make their profiles a success can greatly help us improve our fan base and the quality of our posts. That's why commercial photographer Derio Ilari (@derioi) has shared his five fundamental tips for creating your own style on your Instagram profile, working on concepts ranging from your personality as a creator to the style of your photographs or images. Discover them in the following video:
Dot Lung, Mother of Social Media Dragons, shares her tried and tested method to grow your business on Instagram “If you don’t show up on Instagram, you’re leaving money on the table,” explains Dot Lung (@dotlung), calling me from Tel Aviv, one of the many places her social media genius allows her to work from. “Social media has given me everything.” Over the last 8 years, she has given talks in over 30 countries and worked with a whole host of multinational brands. While TikTok is exploding for Gen Z, “Instagram is still where your business happens.” It is the place to exhibit your brand visually on social media, most of all to millennials, but also to an ever-growing and varied number of people. A direct path to your client that lets you work out what they want and how, it’s about time we learnt how to use it. Her Dragons method is a simple recipe to promote your business or product on social media:
Discover the 4 keys for improving your productivity when learning from experts in online courses Most people who choose to learn online have other full-time activities. Online learning has many advantages, like being able to organize your own schedule and follow your own pace when studying the different lessons. For some people, however, the main challenge is managing their time. We invite you to follow advice from four Domestika teachers in order to fulfill all your commitments and take advantage of the flexibility of online courses. Núria Mañé (@nuriacomunica), Reina Rodríguez Taylhardat (@reinarodriguezt), Ana Marin (@anamarinen) and Abigail Quesnel (@abyquesnel) face busy schedules and strict delivery dates every day, but also have the time to commit to personal projects. Learn their secrets!
Digital media experts explain what a community manager is and what skills you need to become one