What Is Packaging Design and Why It Is So Important Today
Discover the fundamental principles of packaging design Packaging was initially created as a utilitarian item–its sole function was to conserve a product as best as possible. However, soon the appearance of packaging also became crucial: packaging needed to attract buyers and drive sales. Today, these continue to be the two main ideas that all packaging designers work around. How did packaging come about? Packaging began to be developed at the same time that advances in technology and transport were being made, meaning food could be stored for longer and travel further. As more and more new products arrived, so did new types of packaging, printer technologies, and marketing techniques that set out to make products grab people’s attention. When it comes to graphic design, something similar happened. The art and culture trends can be seen reflected in packaging from different time periods. Memorable packaging Here are some examples of iconic packaging that show off the trends of the time. The Tiffany Box In 1887, Charles Lewis Tiffany, founder of the jewelry brand Tiffany & Co, chose the turquoise blue that would become emblematic of the Tiffany Box. The box has since become almost as iconic as the engagement ring inside. In 1998, the color “Tiffany Blue” was registered as a brand and listed in the Pantone color system.