• What Is a Digital Product and Which Are the Best-Sellers?

    What Is a Digital Product and Which Are the Best-Sellers?

    Learn how to create digital products, the basics of building a prototype, and discover popular products on the market From apps to e-books to games, the creation of digital products is responsible for a massive chunk of wealth generation in the world today. They don't require hefty upfront investments and can be executed without huge resources, however their production requires a certain methodology and a new way of thinking about product design. Identifying demand, harnessing talent, and putting creativity into practice are all critical skills in this industry. Read on to find out more about the biggest digital products in the market and how to go about creating your own, from ideation through to prototyping.

  • What is Fileteado Porteño and What Are its Features?

    What is Fileteado Porteño and What Are its Features?

    Discover what is behind the decorative lettering style created in Buenos Aires, Argentina At the end of the 19th century, long before the term ‘lettering’ was being used in Buenos Aires, immigrant artists experimented with long-haired brushes and text, searching for an identity for their very young city. They eventually found it among mischievous proverbs, roguish phrases, and jokes. If tango is the music of Buenos Aires, fileteado porteño is its mark, its hand writing style, and its signature. Curled, ornate, and dramatic, just like the spirit of Buenos Aires, fileteado and its messages are a reminder to the inhabitants to not forget the origins, history, and even life philosophy of their city. Unesco has declared it Intangible Heritage of Humanity. Read on to find out why!

  • Paula Scher: Insider Advice From the Trailblazing Designer

    Paula Scher: Insider Advice From the Trailblazing Designer

    The rock star of visual identity gives us her unique insight into the world of branding and design Paula Scher is no stranger to success. The designer, artist, and teacher, is the creative genius behind the visual identities of some of the most important brands in the world, with an enviable client list that includes Coca-Cola, Tiffany & Co, Microsoft, the New York City Ballet, and the Museum of Modern Art. In this episode of Domestika Maestros, we discover the challenges she has faced in the industry, the defining moments of her career, and a few insider tips for aspiring creatives.

  • 3 Free Tutorials on Creating Digital Mockups and Dummies

    3 Free Tutorials on Creating Digital Mockups and Dummies

    Discover how to professionally present your design projects in the most attractive way with these tutorials Mockups allow us to see how a design we’ve created will look in the real world. For example, you might use one to see how a poster you’ve designed would look on a billboard or how your business cards would work in card format. It is a way of getting to see the expected results ahead of time. Before diving into these video tutorials, let’s take a moment to remind ourselves what exactly a mockup is and why investing energy and effort into making one for your project is a worthwhile step.

  • Free Alphabet Anatomy for Lettering Projects

    Free Alphabet Anatomy for Lettering Projects

    Perfect your lettering skills by reviewing the main features of letters with this resource shared by an expert Although there are countless designs and styles in lettering, the first thing you should learn is the essential rules of letter anatomy. If you are starting in this discipline, keep practicing to perfect your lines and discover the endless possibilities of this art. You can refer to the alphabet anatomy shared below by graphic designer Eduardo Mejía ( @eduardograph ) for your practice. The resource shows you the features of the main characters. You can use the guidelines and copy the letters or use them as a starting point to develop letters in your own style.

  • Five Amazing Facts About Logos
    Teacher Design

    Five Amazing Facts About Logos

    Discover 5 facts you never knew about the interesting world of logos A great logo should communicate a brand’s identity in an instant and be remembered for a lifetime. That’s a lot to ask of one tiny image, but the greatest logo designs do just that. Who couldn’t draw up the Mercedes logo in an instant, or recognize a Lacoste shirt from a tiny, open-mouthed crocodile? The fact is, there’s a lot we don’t know about these simple yet highly effective images. For example, do you know what the world’s oldest surviving logo is? Or which logo cost the most to design? Or perhaps you missed a few hidden symbols in some of the world’s most iconic logos? Find the answers to these questions and more in the video.

  • What Is Futurism and How Does It Influence Art and Design?

    What Is Futurism and How Does It Influence Art and Design?

    Learn about this systematic study of possible futures and how it is applied creatively We’re all curious to know what's going to happen in the future, yet, some people have gone as far as to turn pondering the possibilities into their day job. In an era where everything changes so rapidly, there are specialties, disciplines, and arts that focus on predicting and redesigning the future. Information is then used to create objects, services, strategies, and even policies. Cecilia Tham (@future_synthesist) is a biologist, architect, and founder of Futurity Studio. She has worked as a "future synthesist" for organizations such as NASA and the United Nations. She explains how to design from a futurist perspective and how it can impact both the world of both individual and global creativity.

  • 5 Free Lettering Tutorials for Perfectionists

    5 Free Lettering Tutorials for Perfectionists

    Discover excellent professional resources, and be inspired by the styles of great lettering artists You can express yourself through lettering and challenge the rules of creativity. Furthermore, while you learn this discipline, you have many opportunities to experiment with different techniques, styles, and processes. When you’re working on your lettering design, you’ll find yourself wanting to look for perfection. This is normal, and it means you are developing your skills. As for all creative fields, you get to say what you want to achieve.

  • The Stories Behind 7 of the Most Iconic Olympic Mascots
    Teacher Design

    The Stories Behind 7 of the Most Iconic Olympic Mascots

    Popular, baffling, or despised: we take a look at the most memorable Olympic mascots Pictograms, logo designs, advertising copy, and the world-famous Olympic rings: these are just a few examples of the pieces that make up the corporate identity of the Summer Olympic Games. Every four years, each host city creates a series of visual and graphic components to be reproduced throughout the month-long multi-sport event.

  • How the Olympics Helped Popularize Pictograms
    Teacher Design

    How the Olympics Helped Popularize Pictograms

    The Olympics played a major role on the development of this design element, from stick figures to bathroom signs Go to any swimming pool in the world and you'll probably be able to "read" some of the signs, even if you don't speak the local language. Maybe one tells you not to dive, another warns you to be careful not to slip, and yet another signals where you can go take a shower once you've finished your laps. But how is it possible that you can understand all of these messages, without ever reading a single word? The answer is simple: pictograms. And the fact that you can understand them so instantly is, in large part, thanks to the Olympic Games.

  • Who Created the Iconic Yellow Smiley Face?

    Who Created the Iconic Yellow Smiley Face?

    Discover the story behind this pop culture icon originally designed by Harvey Ball to boost staff morale The oldest known example of a smiley face dates back to 1700 BC: a nearly-4000-year-old ceramic pot excavated near Turkey’s border with Syria features the faint markings of two dots and a curved line. Yet the ubiquitous yellow smiley face that is a pop culture icon around the world–and would become part of a digital language in the new millennium–is considered to have been created in 1963 in Worcester, Massachusetts by an artist called Harvey Ball.

  • Free Icons Pack for Adobe XD

    Free Icons Pack for Adobe XD

    Add these icons to your digital designs to ensure the best digital experience in Adobe XD When creating a product, such as a web page, digital designers often test their work. Before sharing the result with the end-user, you need to ensure that the browsing experience is intuitive and enjoyable. Icons play a major part in achieving this. Thanks to their symbology, they communicate better than words and make the user's journey more fun. José Galeano (@josegaleano) specializes in designing interfaces of digital products. He has collaborated with brands such as Uber, Asus, and ROG. For him, Adobe XD is the most powerful tool on the market as it allows you to create animated prototypes and visualize the product with a very high degree of fidelity. However, when it comes to improving results, he adds some extra resources to the program, such as icons.

  • Yves Zimmermann: six decades at the forefront of design

    Yves Zimmermann: six decades at the forefront of design

    The Swiss designer was a key player in Spain for his inventive logos and graphic solutions Designer, teacher, editor. If he were just one of these things, Yves Zimmermann would have still left a mark on the early years of graphic design in Spain. However, he managed to be all three and his impact on the craft is still felt today. Zimmermann, who died on Sunday, July 4, 2021 at the age of 84, leaves us a legacy of corporate identities in Spain and wide international recognition. Arriving in Barcelona in 1961, at just 24, Zimmermann brought with him a new conception of design, influenced by his Swiss roots, that he applied to his works, classes and collection of books GG Diseño. Zimmermann has worked with Barcelona Airport, the Bank of Spain, Carolina Herrera and the Círculo de Lectores. He was a finalist in the competition to design the euro notes and won the Premio Nacional de Diseño in Spain. Join us to remember the extraordinary career of Zimmermann in this interview that he gave to Domestika - that became his last one - where he transmitted his passion for graphic solutions, talked about his legacy, the industry and current creativity.

  • Meet Founder of Pride Train, Thomas Shim, in this Domestika Diary
    Teacher Design

    Meet Founder of Pride Train, Thomas Shim, in this Domestika Diary

    Founder of Pride Train, Thomas Shim, talks us through his campaign preparation for LGBTQIA+ Pride Month New York based Thomas Shim (@thomasshim) is a Creative Director and Strategist at Instagram and Facebook and works with brands to create innovative creative campaigns. He uses his talents outside of work for his own campaign projects to fight for social justice: Pride Train and Why I Didn’t Report It. Thomas started Pride Train in 2016 in response to an increase of hate crimes on the New York subway and the New York administration’s refusal to celebrate, or even acknowledge, the LGBTQIA+ Pride Month of June.