Logo Design: From Concept to Presentation
A course by user1601509 surname1601509 , Graphic Designer
Joined October 2019
Learn the basic principles of logo design as you find your personal identity as a designer
Learn the basic principles of logo design as you find your personal identity as a designer
Joined October 2019
Balancing simplicity and distinctiveness is one of the most difficult tasks in graphic design and one that Sagi Haviv excels at. Through the years, the New York-based designer has created iconic logos for the US Open Tennis Championships, Harvard University Press, Conservation International, and many more.
This course will help you break some misconceptions about design and will help you elevate your work and your portfolio. Through the process of working on a logo and identity for a client, you will explore your own identity as a graphic designer.
By the end of this course, you will not only have become a better designer but also a more focused one, with all the tools to design an iconic logo and sell it to a client.
Featured review
A fantastic course with a lot of insights and AHA-moments, even for somebody working in the field. Great to see the design and presentation process of someone this professional and how he deals with clients (a crucial part of our job). Thank you!
What will you learn in this online course?
16 lessons & 12 downloads
- 99% positive reviews (3.7K)
- 62,695 students
- 16 lessons (2h 33m)
- 12 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: English, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
As a final project, you will have to find a client, to design a logo for their business and to convince them to adopt it. So, at the end of this course, you will not only have the logo but also the tools to sell it.
Projects by course students
Who is this online course for?
Anybody who wants to learn about identity design and logos.
Requirements and materials
You will not need any previous knowledge, just the will to learn about logo design.
Reviews
A course by user1601509 surname1601509
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
Content
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U1
Introduction
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Introduction
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Influences
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What Will We Do in the Course?
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U2
Change of Mindset
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What is a Designer?
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The Responsibility of Expertise
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U3
Defining the Basic Principles of Logo Design
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What Is a Good Logo?
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Logotype vs. Symbol
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Student Logos Analysis
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U4
How to Transform Ideas into Iconic Marks
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Choose Your Client
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Understand Your Client
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Concept Development
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Refinement
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Typography
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U5
It’s All about Preparation
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Applications
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How to Build the Case
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Bringing the Client Along
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FP
Final project
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Logo Design: From Concept to Presentation
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
displayname2357039
the greatest prof.
displayname13841228
I really liked it
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displayname2067121
The teacher is clearly qualified to teach this course. Every injury leaves a huge learning experience!!!
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displayname15190732
PlusThe course gives a brief introduction to logo designing. Mr. Sagi Haviv made it so simple and informative. I think I ma happy to start my logo design with this course.
He elaborated everything in precise manner. I would recommend you go for this course. If you want to be a great designer.
Thank you Sagi Haviv and Domestika.
displayname7553827
PlusVery informative course!