Introduction to Poster Design
A course by user1762817 surname1762817 , Design and Communication Studio
Joined November 2019
Learn the basic techniques to create conceptual designs that communicate and seduce
Learn the basic techniques to create conceptual designs that communicate and seduce
Joined November 2019
Posters are a unique form of artistic expression, illustrating cultural, social, and political opinions on the streets instead of museums. Design studio 12caracteres—founded by Samuel Aznar and Miguel Frago—specializes in creating highly impactful graphic solutions, rooted in a strong concept. The poster format is what has set them apart from the rest, combining design with emotional impact for clients such as TED, Oxfam Intermón, Ambar, Do Carñena, and Warner Music.
In this course, Miguel Frago, 12caracteres’ Creative Director, shows you his creative step-by-step process to creating a poster that is informatively direct and clear, capable of seducing an audience, and generating an emotion that stays engraved into the viewer’s mind.
What will you learn in this online course?
21 lessons & 23 downloads
- 95% positive reviews (216)
- 3,624 students
- 21 lessons (2h 32m)
- 23 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Design a poster with the theme of your choice, following 12caracteres’ creative process.
Projects by course students
Who is this online course for?
For students, illustrators, designers, graphic artists, or anyone with an interest in learning how to create posters with a strong formal and conceptual process.
Requirements and materials
You don’t need design experience to take this course, however, it's recommended to have basic drawing skills, and know how to use software such as Adobe Photoshop, InDesign, Illustrator, or another, where you can work with images and typography.
As for materials, you’ll need a pencil, paper, a computer with Photoshop, InDesign, or Illustrator installed.
Reviews
A course by user1762817 surname1762817
12caracteres is a design and communication studio that was founded by Samuel Aznar y Miguel Frago with a reputation for their creative work in many areas, with a common vision: the conceptual base defines how each project unfolds. Emotion and manual techniques are also a common characteristic that defines their work, always combining both analogical and digital techniques.
They’re passionate about designing posters related to cultural events, where they are able to let their fully express creativity and reap its full potential. They have developed posters for concerts and social events for organizations such as TED, Oxfam Intermón, Ambar, Do Cariñena and Warner Music.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
The poster: resources and context
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Poster history
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The poster: functionality and aesthetics
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The visual metaphor
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Techniques for generating images
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Special production techniques
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The irruption of the digital world
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U3
The conceptual part of the project
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The assignment: development and analysis of the briefing
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Create key concepts
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How to communicate the concept visually. Define the graphic style
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U4
The practical part of the project
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Sketch and define the central motif
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Production resources
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The creation of the central motif of the poster
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Shooting
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The typographic selection and layout of the main piece 1
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The typographic selection and layout of the main piece 2
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U5
End applications
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Presentation of the proposal to the client
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Adaptation of the poster to different printed and digital formats
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Final art
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FP
Final project
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Introduction to Poster Design
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
displayname2159107
Magnificent I have learned and enjoyed a lot!
Thanks.
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displayname2062160
The course is very good, with what is necessary to start, I would recommend including more examples of the creative process, thank you...
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displayname12995971
Simple but to the point, the creativity of these gentlemen is superb.
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displayname13390911
Spoken too fast, and only Spanish in all PDFs? NOT GOOD
displayname3352805
Very interesting. I recommend!
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