Logo Creation: Tailoring the Essence of your Brand
A course by user4994431 surname4994431 , Logo Designer
Joined December 2020
Master logo design with this course: learn fundamental principles, creative strategies and project scope definition.
Master logo design with this course: learn fundamental principles, creative strategies and project scope definition.
Joined December 2020
Learn how to develop logos that capture the essence of any brand with Breno Bitencourt, a designer specializing in logo creation.
You will cover everything from the initial project understanding to the final presentation of your work in a portfolio. You'll also explore the essential components of a logo and their importance in a company's visual identity.
You'll learn how to interpret a briefing and collaborate effectively with your clients. You'll also learn how to conduct research and define strategies that guide your design decisions, as well as create a brand book and present your work to clients and the general public.
Improve not only your technical skills but also your understanding of how logos can reflect and reinforce a brand's identity.
What will you learn in this online course?
13 lessons & 23 downloads
- 100% positive reviews (5)
- 308 students
- 13 lessons (1h 42m)
- 23 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
The final project involves creating a custom logo for a real or fictional brand. You will develop the entire process from the briefing to the portfolio presentation, applying the techniques and knowledge acquired.
Who is this online course for?
This course is aimed at graphic designers, design students, and creatives who want to specialize in logo creation. It is also ideal for marketing professionals and entrepreneurs looking to better understand how to develop a solid visual identity for their brands.
No prior experience in logo design is required, although having basic knowledge in graphic design can be beneficial.
Requirements and materials
You will need paper and pencil for the initial sketching phases and graphic design software to develop your logos.
It is also recommended to have access to visual references and research material to enrich your creative process.
Reviews
A course by user4994431 surname4994431
Breno Bitencourt is a designer specializing in logo creation, with a degree in Design from UNESP.
Throughout his career, he has collaborated with a wide variety of clients from different sectors, including publishing, technology projects, and artists.
Breno is known for his ability to capture the essence of each brand and reflect it in his designs, always striving for a balance between creativity and functionality.
Content
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U1
Introduction
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Who am I?
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My influences
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U2
Conceptualization
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What makes a logo?
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Briefing: exploring the content
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Structuring and planning
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U3
Symbol development
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Looking for references
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Creating the first compositions
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Developing animated options
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Vectorizing the logo
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U4
Finish line
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Defining the user manual
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Closing the cycle
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Flow between projects
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How to value my project?
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FP
Final project
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Logo Creation: Tailoring the Essence of your Brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
displayname3765589
PlusI think what I learned most from the course is that sometimes you don't have to be super structured, adapt to each project, let your imagination run wild. Be simpler in general.
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displayname1925323
excellent course
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displayname1445012
Excellent, more than recommended
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displayname1616835
I really liked it, lots of interesting tips, great references in the supplementary material. Thanks a lot. I loved that it's in Portuguese, I miss more courses by Brazilians on Domestika.
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displayname12192319
This course is ideal for learning how to create logos that capture the essence of a brand. It offers creative techniques and practical advice from a design professional, perfect for those who want to improve their branding skills, both beginners and experienced.
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