Flexible Visual Identities: Create a Modular System
A course by user323780 surname323780 , Art Director
Joined February 2016
Experiment with photos, illustrations, and animations to create dynamic visual systems that adapt to different contexts and digital formats
Experiment with photos, illustrations, and animations to create dynamic visual systems that adapt to different contexts and digital formats
Joined February 2016
Due to the ever-shifting nature of the digital sphere, brands are required to make split-second changes to be present on all platforms. In this online course, learn to design visual identities that can be adapted to multiple formats and needs without losing sight of what's at the heart of the brand itself.
Art director Pol Solsona walks you through what dynamic identities are and why it's crucial to create recognizable visual codes instead of just static logos. See how to play with photographs, illustrations, and animations to synthesize and communicate an idea according to the needs of each client.
What will you learn in this online course?
18 lessons & 22 downloads
- 87% positive reviews (15)
- 736 students
- 18 lessons (3h 34m)
- 22 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a modular system for the visual-identity project of your choice. Your teacher uses a music festival as a working example.
Who is this online course for?
Anyone, whether students or professionals, looking to make an impact with their visual identities and get as much as possible out of a graphic system.
Requirements and materials
You need basic knowledge of both InDesign and After Effects to take this course.
Reviews
A course by user323780 surname323780
Pol Solsona has been working with national and international clients across a range of disciplines for more than a decade. He owes his current vision of culture, design, and creative thought to his time spent living in Barcelona, Helsinki, and New York working with people from over 20 different nationalities.
After collaborating with some of Finland's largest advertising agencies and internationally renowned designers, including Stefan Sagmeister and Jessica Walsh, Pol now manages his own studio in Barcelona.
Content
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U1
Introduction
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About Me
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Influences
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U2
Dynamic identities
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What are dynamic identities?
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Media, formats and context
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Research and concept
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U3
Work development
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Modular system and styles 1
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Modular system and 2 styles
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Modular system and 3 styles
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Modular system and 4 styles
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Physical formats on public roads 1
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Physical formats on public roads 2
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Physical formats in event 1
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Physical formats at event 2
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Digital adaptations: promotional media 1
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Digital adaptations: promotion supports 2
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Digital adaptations during the event
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U4
Presentation ideas
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How to create mock-ups to visualize your designs
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Presentation for the client
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FP
Final project
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Flexible Visual Identities: Create a Modular System
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
displayname439292
PlusI think I'm staying at a basic level, it's just a first step on dynamic identities. Most of the course only focuses on how to adapt a graph to different formats. I think it is well explained but it remained basic for the topic of flexible identities, I expected a little more
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displayname172588
I'm liking
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displayname3095901
PlusVery good course and well explained!
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displayname633229
Unfortunately there is only a brushstroke on dynamic identities and art direction. Most of the course only focuses on how to adapt a graph to different formats. Nothing about visual identities and a lot about adapting. Nor does the way of adapting respond to some creative method. Level: "initiation initiation" . Definitely not recommended for those looking for dynamic identities.
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displayname1556402
yes