Advertising Creativity: Take your Ideas to the Next Level
A course by user224178 surname224178 , Creative Directors (Art & Copy)
Joined July 2015
Learn the basic principles to develop and pitch groundbreaking ideas
Learn the basic principles to develop and pitch groundbreaking ideas
Joined July 2015
“Great ideas are usually simple ideas”, according to David Ogilvy, the so-called "father of advertising," but, coming up with that idea takes hours of thinking, testing, debating, and thinking some more.
Advertising has changed since the award-winning series Mad Men, but the power of ideas lives on, and Camilo Ruano and Iván Rivera—Chief Creative Directors at Ogilvy Colombia for 12 years and now Creative Directors at Draftline/Ab Inbev—are here to guide you through it. From their extensive experience working for big brands like Coca-Cola, they help you develop a strong creative idea for a brand, just like they'd do at a real ad agency.
In this online course, learn to think of great ideas and develop them step by step, from the brief to the execution of a video case and a mood board for a client pitch.
What will you learn in this online course?
13 lessons & 18 downloads
- 97% positive reviews (160)
- 3,282 students
- 13 lessons (2h 29m)
- 18 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a creative idea from a brief and end the process with the creation of a video case and a mood board.
Projects by course students
Who is this online course for?
Students and anyone new to the world of advertising creativity who want to learn how to develop and present creative ideas for brands.
Requirements and materials
To take this course it would be helpful, although not essential, to have basic knowledge of Adobe Photoshop, Illustrator, and a video editing program.
Reviews
A course by user224178 surname224178
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
Content
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U1
Presentation
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Presentation
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Influences
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U2
Brief - What the client wants vs. what the customer needs
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Brief
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Dibrief
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U3
Strategy
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Strategy
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Success stories in planning
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U4
Creative Development - The Idea: the bridge between logic and magic
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Creative Development Part 1
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Creative Development Part 2
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The idea and the creative criteria
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Craft and Execution
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Video Case / Board
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U5
Presentation to Client - If Not Sold Is Not Creative
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If you do not sell, it's not creative - Get to know the customer
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If you do not sell, it's not creative / Presentation
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FP
Final project
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Creative direction for brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
displayname10377891
Excellent !!!
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displayname772139
Pure examples... of advertising. The course is theft. Apart from that, the little I saw was in 2x
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displayname8991894
Domestika has the best Spanish speaking courses, I highly recommend this course1
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displayname13553381
At the moment it is very interesting, with concepts that are understandable and applicable to each sector. Congratulations. Then it will be a matter of applying what you learn.
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displayname13272267
Very valuable content however very difficult to follow and understand the lessons because of the imperfectly translated subtitles in English. A voiceover option would add a great value to the courses in general!