Specialization

Transform Your Art into a Profitable Business

Taught by 0 selected expert teachers

Master the art business: finances, online sales, and management strategies for artists.

4 modules

16 lessons (3h 16m)

100% positive reviews (16)

2,087 students

English, Spanish

English · Spanish · Portuguese · German · French · Italian · Polish · Dutch

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Master the art business: finances, online sales, and management strategies for artists.

Transform your passion for art into a profitable business with Hannah Stelter, known for her successful art and product ventures. You will learn how to manage your finances, sell online, and navigate various key aspects of the art industry.

You will cover topics such as business management, accounting, expense tracking, and profit-first methodology. You will also discover essential resources for art entrepreneurs, as well as how to handle business registration and legal matters.

Gain insights from Hannah's personal experience and the strategies that have helped her build a successful artistic and business career, offering you a practical and authentic perspective.

Learn to balance creativity with the necessary business skills to thrive in the art world and create your own highly profitable business.

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What will you learn in this specialization?

A total of 4 modules and 16 lessons

A total of 3h 16m of vídeo lessons

Taught by 0 selected expert teachers

Module 1

Introduction

In this unit, we'll begin our journey into the art and business of selling art pieces. We'll start with an introduction to my personal and professional background, exploring how my experiences shaped my artistic and business philosophies. We'll also dive into my influences and how they have inspired my approach to art and entrepreneurship.

2 lessons (10m)

1

About Me

In this lesson, you will discover my journey from a college student with a conventional career path in mind to becoming a successful artist and entrepreneur. You'll learn how adversity led to a discovery of my artistic voice and a thriving art business, fundamentally shaping my philosophy towards embracing imperfections and authenticity in my work.

4m

2

Influences

In this lesson, you will explore the artists and entrepreneurs who have inspired my journey. You'll understand how external influences can ignite creativity and innovation in your art, helping you to overcome challenges and redefine your approach to art and business.

6m

Module 2

The Art Business

This unit delves into the practicalities of running a successful art business. We’ll examine different business models for artists, including selling originals and prints and turning artwork into products. The lessons focus on various sales platforms, from online marketplaces to gallery shows, and discuss strategies for overcoming typical challenges artists face in the business world.

2 lessons (20m)

1

Introduction to the Art Business

In this lesson, you will explore various avenues for selling your art, from traditional galleries to modern online marketplaces. You'll learn about different business models for artists, such as product-based businesses, and the pros and cons of platforms like Society6 and Redbubble.

3m

2

Challenges and Opportunities for Small Creatives

In this lesson, you'll explore the practical challenges and opportunities facing small creative businesses. You'll learn strategies for overcoming common obstacles such as exposure and funding, discover the importance of community engagement, and explore options like presales and Patreon to support your artistic endeavors.

16m

Module 3

Selling Your Art

In this unit, we'll tackle the business side of art. We'll begin by understanding the art business landscape, identifying challenges and opportunities for small creatives, and learning how to set competitive prices for your work. We'll also guide you through setting up your own online shop, preparing for market fair events, and developing effective online marketing strategies.

6 lessons (1h 25m)

1

Setting up your prices 1

This lesson explores various methods for pricing your artwork, focusing on overcoming imposter syndrome. We discuss the differences between original paintings and reproductions, including open edition, limited edition, and embellished prints. Methods for setting prices include pricing by the hour or square inch, with practical examples and tips on using a spreadsheet for accurate pricing.

10m

2

Setting up your prices 2

This lesson delves deeper into pricing artwork by the hour and square inch. We calculate the average time spent on pieces and set an hourly rate. We use examples for square-inch pricing to find a consistent rate for reproductions and originals. A detailed walkthrough of a pricing spreadsheet is provided to help artists manage their pricing, including adjustments for custom and ready-made artwork. This lesson emphasizes the importance of continually updating your pricing as your career progresses.

17m

3

Fair Events: Dos and Don’Ts 1

This lesson covers the importance of participating in art fairs to sell your artwork. I share my experiences and the types of fairs, categorized into four levels: mini markets, craft shows, juried art fairs, and top-rated juried fairs. We discuss the investment required, booth setup, and strategies for success. Emphasis is placed on the significant income potential from in-person sales and the importance of engaging with customers effectively.

13m

4

Fair Events: Dos and Don’Ts 2

In this lesson, we discuss essential tips for setting up your first pop-up display. Key points include using tablecloths that reach the floor, having clear signage, and arranging products at eye level. Testing your booth setup at home is crucial. Ensure prices are clearly marked, bring business cards, and adhere to event guidelines. Taking photos of your booth is important for future applications and improving your setup.

11m

5

Setting up Your Online Shop

In this lesson, you will go through the step-by-step process of setting up an online shop. You'll compare different e-commerce platforms, learn about their costs and features, and discover how to integrate them with drop-shipping services to optimize your art business.

16m

6

Marketing Your Art Online

In this lesson, you will learn effective strategies for marketing your art online. From harnessing the power of social media to understanding the intricacies of email marketing, you will gain insights into building a brand and engaging an audience that resonates with your artistic expression.

16m

Module 4

Basic Business Skills for Artists

This unit is designed to equip you with the essential business skills needed to manage your art as a business successfully. We'll cover financial management, bookkeeping, the importance of understanding profit-first methodology, and how to use business resources effectively. We'll also guide you through navigating business registration and legalities, ensuring you're prepared to operate your business legally and efficiently.

6 lessons (1h 20m)

1

Bookkeeping and Expense Tracking

This lesson will guide you through the essentials of financial management for artists. You'll learn about different bookkeeping methods, how to track expenses and income effectively, and the importance of separating personal and business finances.

15m

2

Profit First Methodology

In this lesson, you will be introduced to the Profit First methodology, a financial strategy tailored for irregular income streams typical in art. You'll learn how to allocate funds across different accounts to ensure the sustainability and growth of your art business.

13m

3

Essential Resources for New Art Entrepreneurs 1

In this lesson, we discuss valuable resources for new art entrepreneurs. Key topics include using YouTube for learning, the value of reading books like "Profit First" by Mike Michalowicz, and strategies for staying organized with project management tools. We emphasize the need to track habits and recommend starting small by focusing on one or two products before expanding​​.

16m

4

Essential Resources for New Art Entrepreneurs 2

In this lesson, we explore financial resources like grants and loans, emphasizing the importance of writing solid proposals for grants. We discuss artist residencies, which often provide stipends and free housing. The lesson also highlights the importance of discovering your unique style through practice and the value of small business resource centers for additional business guidance​​.

18m

5

Essential Resources for New Art Entrepreneurs 3

In this lesson, we focus on bookkeeping and financial management tools for artists. WaveApps is recommended for free bookkeeping, while QuickBooks offers more features and is widely used by accountants. We also cover point of sale (POS) systems like Shopify and Square, social media management tools, and the benefits of using apps like PageFly for customizing landing pages on your website​​.

9m

6

Navigating Business Registration and Legalities

This lesson covers the legal aspects of establishing and running your art business. You will learn about different business structures, the importance of legal advice, and strategies for networking and mentorship to enhance your business's success.

6m

• 100% positive reviews (16)
• 2,087 students
• 16 lessons (3h 16m)
• 16 additional resources (2 files)
• Online and at your own pace

• Audio: English, Spanish
• English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
• Level: Beginner
• Unlimited access forever

Who is this specialization for?

This course is designed for artists and creatives who want to professionalize their passion and turn it into a profitable business.

It is also ideal for those who already have a small art business and are looking to improve their financial management and sales strategies. This course is suitable for anyone interested in learning about the art industry and how to navigate its complexities.

Requirements and materials

You will need basic drawing or painting tools, such as pencils, brushes, and paper.

It is also recommended to have access to additional materials like a notebook for taking notes and a calculator for financial management lessons.

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What to expect from this specialization course

• Learn at your own pace

  Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

• Learn from the best professionals

  Learn valuable methods and techniques explained by top experts in the creative sector.

• Meet expert teachers

  Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

• Certificates

  Plus

  If you're a Plus member, get a custom certificate for every specialization course. Share it on your portfolio, social media, or wherever you like.

• Get front-row seats

  Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

• Share knowledge and ideas

  Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

• Connect with a global creative community

  The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

• Watch professionally produced courses

  Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

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