Battersea

Informed by the brand idea, the dynamic visual identity created by Marina Willer's uses a “family” of hand-drawn watercolour illustrations to humanely emphasise Battersea’s commitment to care for every dog and cat. Retaining Battersea’s signature blue, the watercolours—made up of five dogs and five cats—are used in varying combinations, giving Battersea the flexibility to tell a rich and diverse story across all of its platforms.

The abstract illustrations are designed to subtly communicate Battersea’s story; they appeal to people’s compassion and humanity, without victimising or stigmatising the animals. While the characters are devoid of facial features, they remain expressive and retain a strong sense of individuality: celebrating the diverse range of personalities found among Battersea’s dogs and cats, while emphasising the human intervention required to make them whole.