119-121: Mags 2022

119: Listen in on TMU’s Magazine Production & Publishing class in Spring 2022…

In this conversation, we welcome Greg Davis, Publisher of Melanistic Magazine based in Edmonton, Alberta. He shares his story as “a Jamaican who found himself in Toronto who got lost in Tokyo”. He describes how communicating a consistent and authentic voice that speaks to the nature of the magazine is what’s most important (versus trying to please everyone). Greg explains what a publisher of a magazine is responsible for, describes typical and creative revenue models for both small and large publications, as well as why he believes the magazine industry is stronger now than it was before the pandemic.

*You’ll also hear about the strangest (coolest!) coincidence linking Diana to Melanistic Magazine through their latest issue!

120: Listen in on TMU’s Magazine Production & Publishing class in Spring 2022…

In this second episode in a 3-part series about magazines, meet Lonelle Selbo, publisher and designer of LIFE AU LAIT Magazine, a digital publication serving Prince Edward County (PEC), Ontario, Canada. In this conversation, Lonelle explains her magazine’s origin story, why digital is the right format for her publication and the way she’s adapted to help local businesses promote themselves during the pandemic. Lonelle defines maximalism and how she embraces it in the design of LIFE AU LAIT Magazine. She also explains how she uses rules in her creative process, specifically focusing on the criteria of intentionality and usefulness. Lonelle shares where she thinks the future of magazine content is headed and shares future plans for her magazine. Also, Diana shares her big idea for the future of the magazine industry… a collaboration is very possible and you’re hearing it here first! Finally, insights about the power of listening emerge and remerge throughout the conversation.

121: Listen in on TMU’s Magazine Production & Publishing class in Spring 2022…

In this final episode in a 3-part series about magazines, meet Steph Beveridge, Account Manager at Hemlock Printers in Vancouver, BC, Canada. In this conversation, Steph explains the types of magazines Hemlock prints and the ways in which small, niche publications are growing their audiences. Steph shares a breakdown of typical printing processes for magazines, trends in magazine printing (including size, paper and finish), as well as actionable tips for designing with print in mind. She shares the big challenge for the printing industry right now, unique advertising opportunities for publishers, as well as the economics of niche magazine publications. Finally, Steph describes the reasons she got into this field and her biggest takeaways from having studied at TMU.