Advertising image based on the alteration and rhetorical resource of Metonymy, the part for the whole. Starting with the flag of Japan, the red circle is modified to have an oval shape, similar to that of a Rugby ball. Thus, we associate the country with sport, or what is the same, the world championship with the venue where it is held.
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Advertising image based on the alteration and rhetorical resource of Metonymy, the part for the whole. Starting with the flag of Japan, the red circle is modified to have an oval shape, similar to that of a Rugby ball. Thus, we associate the country with sport, or what is the same, the world championship with the venue where it is held.
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