Stella CREATES

STELLA ACHENBACH is an independent designer with many years of experience in the fashion industry. Her designs are characterised by combinations of various influences of different styles and the use of technically experimental production methods.

BETTY + BETTY has worked out a clear brand identity with Stella Achenbach and designed a brand for her that stages her way of working and her design philosophy in an exciting and varied way.

IDENTITY—STORY
STELLA CREATES. Inspired by the method of sewing, drawing patterns and stitching, we put the process aspect of the designer's work at the centre of the brand's design. We thus link the brand story and visual identity closely to her way of working and her creation process.

IDENTITY—WORDMARK AND LOGO
The word mark, monogram respectively logo clarify the process focus of the brand identity on a visual level. They symbolise the various influences, constant inspiration and experimentation as well as continuous development and are thus always variable. Depending on the medium and content, the logo elements are used as a monogram, word mark or design bracket.

CORPORATE COMMUNICATION—ELEMENTS
All the communication tools embody the brand story, create excitement and strengthen the brand perception. By combining type and process images or sources of inspiration, different topics and projects can thus be given the greatest possible space in the cosmos of the Stella Achenbach brand.

CORPORATE DESIGN—STATIONERY
The visual identity is characterised by a minimalist design that draws the focus to individual details. Reduced, purely typographic and with a lot of space, the corporate design always offers the possibility of creating a concise, recognisable framework for every context through the diverse uses of the typeface.

IDENTITY—TYPEFACE
The typeface, which refers to the idea of process, was expanded with process-oriented variations of the contours of the individual letters and punctuation marks to create a varied typeface for exciting brand communication.

DIGITAL DESIGN—WEBSITE
The website puts the brand story "STELLA CREATES" in the absolute focus of perception through the reduced menu with only two navigation points. The two menu items conceal information about the designer Stella Achenbach or her portfolio of realised projects. The creation and inspiration process is emphasised once again at project level by the split screen used: in addition to the final design objects, it also provides a glimpse behind the scenes and presents the story of Stella's creation as well as her sources of inspiration.