LETTERCHOX

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This is the final project of my Domestika course: Packaging Design Through Analogue Experimentation.

In this course, I guide you through the entire packaging design process, from understanding a client's brief to presenting your final product. We discover the visual explorations through experimentations with analogue techniques, make design choices in terms of logo, typography, and color palette and prepare a client presentation.

I've created a vegan chocolate brand featuring three distinct products: Sea Salt, Coconut and Raw. It goes by the name 'Letterchox' and is designed to be sent to the loved ones directly through their letterbox. But you have the freedom to choose any product you fancy!

To craft the Sea Salt flavoured chocolate design, I made experiments using ink, water, brush and salt.
To craft the Sea Salt flavoured chocolate design, I made experiments using ink, water, brush and salt.
The image on the right reflects the texture of the sea scene on the left.
The image on the right reflects the texture of the sea scene on the left.
After working on the logotype, typography and color palette, here is the Sea Salt packaging in its final form.
After working on the logotype, typography and color palette, here is the Sea Salt packaging in its final form.
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For the Coconut flavoured packaging, I made experiments using coconut fibers and linocut tools.
For the Coconut flavoured packaging, I made experiments using coconut fibers and linocut tools.
Here are some close-up images of the final Coconut flavoured chocolate packaging.
Here are some close-up images of the final Coconut flavoured chocolate packaging.
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My last set of experiments are for the Raw chocolate. I used a tree trunk and charcoals as my creative tools.
My last set of experiments are for the Raw chocolate. I used a tree trunk and charcoals as my creative tools.
Here are some details of the final Raw chocolate packaging.
Here are some details of the final Raw chocolate packaging.
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Presenting all three products.
Presenting all three products.
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Join me on my Domestika course,where I guide you through the step-by-step design process of this chocolate project. See you there!

Copy: Siena Dexter
Art Direction: Pata Studio
Photography: Domestika & Pata Studio

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