Storytelling Techniques for Conveying a Message
What Will We Do in This Course?
A course by user4488186 surname4488186 , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona
Joined October 2020
Discover the most powerful tool for effectively communicating your brand, business, or work through emotions
Joined October 2020
About the video: What Will We Do in This Course?
Overview
“In a seemingly hyper-connected world, storytelling is still the most powerful form of connection there is. Stories are 22 times more memorable than simple facts and figures. In this course you will learn to master the two great powers of storytelling: the power to connect emotionally and the ability to attract. Finally, I will invite you to go thinking about the attractive storytelling project that you will develop throughout the course. ”
In this video lesson user4488186 surname4488186 addresses the topic: What Will We Do in This Course?, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.
Partial transcription of the video
“What will we do in the course? Hi. Welcome to this preparation. We are starting the course. We're crossing the threshold. In all stories, there is a hero who crosses the threshold, who leaves the ordinary world to enter an extraordinary world. We're on that threshold. Heroes' journeys aside, I want to tell you what we'll do in this course. We will discover the power of storytelling. The power of storytelling lies in knowing how to emotionally connect with others, whether consumers or friends, our parents, whoever receives our story. And attract. Attract our consumers, our audience. During t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling Techniques for Conveying a Message
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
A course by user4488186 surname4488186
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
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- 18,134 students
- 17 lessons (2h 36m)
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- Audio: Spanish
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- Level: Beginner
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