Storytelling Techniques for Conveying a Message
We Are All Storytellers
A course by user4488186 surname4488186 , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona
Joined October 2020
Discover the most powerful tool for effectively communicating your brand, business, or work through emotions
Joined October 2020
About the video: We Are All Storytellers
Overview
“In this lesson I will tell you that it does not take any special talent or be a writer or screenwriter to be a storyteller. I will show you how any of us use storytelling in our daily lives and you will learn to identify the areas of your professional life in which storytelling can help you. ”
In this video lesson user4488186 surname4488186 addresses the topic: We Are All Storytellers, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.
Partial transcription of the video
“We are all storytellers Welcome to this lesson, whose title is very true and which is very important for you to believe: "We are all storytellers". It's interesting, because if, for example, you look up "personal brand" on Google, you will find that Tom Peters founded that word in an article. And other marketing concepts, you'll also see who created it, the first time it appeared in a publication. If you look up storytelling, there is no creator, there is no founder, it belongs to no one. It's important to bear that in mind. It's no one's because it's everyone's. It's as much yours as it is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling Techniques for Conveying a Message
-
Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
A course by user4488186 surname4488186
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
- 98% positive reviews (701)
- 18,134 students
- 17 lessons (2h 36m)
- 11 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
