Creative Lettering for a Branding Campaign
A course by user136067 surname136067 , Graphic Designer & Creative Art Director.
Joined September 2014
Create and design the lettering for a branding campaign from scratch.
Create and design the lettering for a branding campaign from scratch.
Joined September 2014
Immerse yourself in the art of creative lettering with Javi Bueno, a graphic designer and art director with extensive experience in crafting visual campaigns for renowned brands.
You will learn about designing digital and creative letterings, utilizing concepts and textures that highlight each brand's identity. You'll explore how lettering can be a powerful tool for visual communication, learning to effectively combine typography, meaning, and final composition.
From conceptualization to digital application, covering all the necessary aspects to create pieces that capture attention and communicate key messages, you will learn to design unique letterings for your potential clients.
What will you learn in this online course?
12 lessons & 19 downloads
- 100% positive reviews (1)
- 198 students
- 12 lessons (1h 56m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
The final project involves designing a complete lettering campaign for either a fictional or real brand.
This includes everything from the initial concept to the final development of pieces applied across various media, allowing you to put all the techniques learned into practice.
Who is this online course for?
The course is designed for graphic designers, art directors, and any professional or design enthusiast who wants to delve deeper into the creative use of lettering in brand campaigns.
It’s perfect for those looking to enhance their skills in digital typography and graphic design applications.
Requirements and materials
You will need access to graphic design software such as Adobe Illustrator and Photoshop. Additionally, having basic drawing materials for initial sketches, such as paper, pencils, and erasers, is recommended to facilitate the exploration and conceptualization of ideas before digitizing them.
Reviews
A course by user136067 surname136067
Javi Bueno is a graphic designer and art director based in Zaragoza, Spain. As the founder of Siroko Studio, he has spent over a decade creating visual identities and campaigns for renowned brands such as Audi, Estrella Damm, and National Geographic.
His focus on creative and digital lettering design has enabled him to collaborate on innovative projects that blend typography, texture, and composition to effectively communicate the values of the brands he works with.
His work has been recognized both professionally and in exhibitions and awards within the industry.
Content
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U1
Introduction
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Presentation
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Influences
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U2
The power of lettering
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Introduction to lettering
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Materials
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Investigation
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U3
Creation and composition of lettering
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Sketching ideas and lettering
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Vectorization
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Application of lights, shadows and volumes 1
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Application of lights, shadows and volumes 2
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Final art composition
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U4
How to present and share your project
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Presentation dossier
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Adaptations for Instagram
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FP
Final project
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Creative lettering for a brand campaign
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
displayname3469315
This is a relatively short course compared to many of the lettering courses on this platform that get into the fundamental and theoretical minutiae of the discipline. As someone who is well versed in those things, I enjoyed the brevity found here. I was only looking to pick up a new method to compliment my growing skillset, and that's exactly what I got.