Creative Lettering for a Branding Campaign
Vectorization
A course by user136067 surname136067 , Graphic Designer & Creative Art Director.
Joined September 2014
Create and design the lettering for a branding campaign from scratch.
About the video: Vectorization
Overview
“It's time to get to work and start vectorizing your lettering using Adobe Illustrator. In this lesson I will show you how to do it. ”
In this video lesson user136067 surname136067 addresses the topic: Vectorization, which is part of the Domestika online course: Creative Lettering for a Branding Campaign. Create and design the lettering for a branding campaign from scratch..
Partial transcription of the video
“Perfect, now that we have our sketch prepared and exported, what we have to do now is go to Illustrator and start vectorizing it. Go for it. we open it and create a new document. In this case the size does not matter because being a vector is not going to influence us. We zoom out. The next step is to place our created sketch in Procreate. Let's locate it place, let's say here more or less, and adjust its size. Perfect. The next step is to select our sketch layer, we locate the opacity part which is up here We lower the opacity until it is almost transparent, so more or less, 30%, and what ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Lettering for a Branding Campaign
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Lettering
A course by user136067 surname136067
Javi Bueno is a graphic designer and art director based in Zaragoza, Spain. As the founder of Siroko Studio, he has spent over a decade creating visual identities and campaigns for renowned brands such as Audi, Estrella Damm, and National Geographic.
His focus on creative and digital lettering design has enabled him to collaborate on innovative projects that blend typography, texture, and composition to effectively communicate the values of the brands he works with.
His work has been recognized both professionally and in exhibitions and awards within the industry.
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- 198 students
- 12 lessons (1h 56m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
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- Level: Beginner
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