Foundation Coffee Roasters

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Final brand mark
Final brand mark

Approached to create a visual identity for Foundation Coffee Roasters. An independently owned coffee roasters based in Cornwall, England.

With deep seated roots in Coffee, Surf and the outdoors. The intention was to reflect the owners focus on roasting high quality speciality coffee, using the best possible ethical practices. As well as their passion and friendly attitude.

Each single illustration, draws inspiration from the brands ethos, personality and are used the to represent different coffee blends.

Design elements included brand system and packaging.

Packaging using brand pattern and illustration
Packaging using brand pattern and illustration
Secondary brand mark used for clothing and social media
Secondary brand mark used for clothing and social media
Illustration used for packaging and label design
Illustration used for packaging and label design
Illustration used for packaging and label design
Illustration used for packaging and label design
Secondary brand mark with brand ethos
Secondary brand mark with brand ethos
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