United States Olympic & Paralympic Museum
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Dedicated to celebrating the nation’s Olympic and Paralympic athletes, their histories and achievements, the United States Olympic & Paralympic Museum is set to open in 2020. The Museum is located at the foot of Pike’s Peak in Colorado Springs, CO home to the United States Olympic & Paralympic Committee and the Colorado Springs Olympic & Paralympic Training Center.
An innovative 60,000 square-foot building was designed by Diller Scofidio + Renfro to house the museum, with exhibition design by Gallagher & Associates. The Museum features truly inclusive accessibility throughout the exhibit halls, which spiral around a central light-filled atrium and offer panoramic views of the mountains beyond. The building’s façade is notable for its 10,000 diamond-shaped panels, no two identical.
The visual identity for the new Museum takes its colors from the Olympic rings, its stripes from the American flag, and the diamond silhouette from the building’s façade. Together the symbol suggests an abstract flame. While alluding to these familiar elements, the design is a completely original image, giving this major new institution its own independent identity. The dynamic, colorful symbol is balanced by a refined, elegant wordmark, stacked to give equal weight to each important element of the name.
35 commenti
displayname3452883
Wonderful! Show!!
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displayname2472005
Spectacular! As always spectacular!
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displayname2524570
I really enjoyed your class. Thank you!
Motivational design!
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displayname127444
Awesome!
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displayname3279926
Looks Amazing!
Inspired by the course I am learning minimalist logo designing.
Can you please tell what software you use to create those animated videos for the logos? I LOVE THEM!
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displayname3428287
PlusDynamic, current, colorful, I really liked it! Congratulations one more time!
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displayname2573323
Really nice. Loved the poster designs!
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displayname1896197
Great, as aways!
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displayname2546235
Awesome!
But I feel something with the text.
I just can't explain.
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displayname2870795
What a nice job, congratulations! It's never too much and there's always a "reason why"... I learned more thanks to your short course than in 80 useless hours of brand design at university. Thank you Mr. Haviv, you are a precious inspiration.
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displayname3510430
I like it. The way the symbol interferes with space... slicing upward aspirationally. It conjures a lot of the respectful, unifying competition that the Olympics stand for. And it screams "Olympics" without the rings! Like a spritelier, more starry-eyed (and maybe a bit more competitive) sibling... I feel it working.
It seems to work best paired with the logotype which acts like a spring-board.
Unlike the rings, it's not as lively without the colors, and it seems to NEED white space to really work when it's in color, so I suppose it's a little less versatile. (the BW version holds up great, but still loses something)
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displayname640705
Great job!
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displayname3502486
I like it, it associates me directly with the Olympics but it maintains its distinct identity, since they are not rings, they are lines, I think it works very well for the museum. I loved the poster application with the vertical stripe perfectly highlighting the athlete.
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displayname533608
So inspiring! :) Wow.
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displayname2848138
I love the workmark; it is so neat.
Great work, Sagi! Thanks for sharing with us. Its a learning experience.
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displayname3202933
Wow...very simple
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displayname3434380
I am learning with your course to develop brands that are simpler in form, maintaining the meaning and depth of the project. I stopped in the exercise of doing an interview with a real client and developing a new brand for him, I already got the answers to the questions as you did in your video, I will start developing on top of this client, thank you very much for the course, it has been very refreshing.
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displayname1678298
it's great!!
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displayname2873606
breath taking
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displayname3154891
Too beautiful.
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