Art Direction: Generating Memorable Ideas
Case Studies
A course by user10034846 surname10034846 , Art director and graphic designer
Joined March 2022
Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life.
Joined March 2022
About the video: Case Studies
Overview
“In this lesson, I will give you an insight into my creative process through two project case studies from my portfolio: a theatre poster and a book cover. ”
In this video lesson user10034846 surname10034846 addresses the topic: Case Studies, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..
Partial transcription of the video
“In this lesson, I will explain to you my creative process through two case studies of projects in my portfolio. So the first project I'm going to talk you through is Night Night, which is a national theater production that I worked on back in 2017, 2018. We had to create the marketing image to promote the show. That was a new play written by Natasha Gordon and directed by Roy Alexander Weiss. So the play, it's a touching and funny exploration of the rituals of family. Night Night tells the story of the traditional wake following the death of Gloria, a Jamaican woman who had been living in L...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction: Generating Memorable Ideas
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Brand Strategy, Creativity, Poster Design
A course by user10034846 surname10034846
Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.
With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.
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- Level: Beginner
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Adobe Illustrator
Adobe InDesign
Adobe Photoshop
