Art Direction: Generating Memorable Ideas
The Brief
A course by user10034846 surname10034846 , Art director and graphic designer
Joined March 2022
Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life.
Joined March 2022
About the video: The Brief
Overview
“In this lesson, I will help you to decode your brief and try to understand what the client is after. Before jumping into the creative process, it's imperative that you're aware of the demands of the project. This includes familiarising yourself with the plot, the themes, and the audience. ”
In this video lesson user10034846 surname10034846 addresses the topic: The Brief, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..
Partial transcription of the video
“In this lesson, we'll read the brief and work out what the client is after. Let's dive into the script and use the highlighter pen to take note of the most important information. So the plot, we are in the 1950s in a working class neighborhood of Madison, New York City. Tensions are mounting between two rival teenage gangs. The Sharks, led by Bernardo, are immigrants from Puerto Rico who came to the US to build a better life. The Jets, led by Riff, are unemployed white Americans worried that the Puerto Ricans are taking over the neighborhood. As the two groups get ready for a violent confro...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction: Generating Memorable Ideas
-
Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Brand Strategy, Creativity, Poster Design
A course by user10034846 surname10034846
Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.
With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.
- 96% positive reviews (27)
- 2,054 students
- 16 lessons (3h 2m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
