Art Direction: Generating Memorable Ideas
Going Beyond the Brief
A course by user10034846 surname10034846 , Art director and graphic designer
Joined March 2022
Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life.
Joined March 2022
About the video: Going Beyond the Brief
Overview
“Ideas don't stop flowing once you've answered the brief. Can the image you've created be taken one step further? Are there other applications? Maybe a merchandising range? Or a guerilla marketing campaign? Or a bespoke installation that can generate public engagement and press for your client?”
In this video lesson user10034846 surname10034846 addresses the topic: Going Beyond the Brief, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..
Partial transcription of the video
“In this lesson, I will explain to you how ideas don't have to stop once you've answered the brief, and I'll show you with two case studies of my work, how you can take things further. So the first example I want to talk to you about is the campaign for Pinocchio and how everyone loved my design, and the bookshop team at the National Theatre came up with the idea to turn it into a merchandising range, of which you can see a few items here. So the first one was a tote bag. Some of the items you can see here are the program, which is something that we always do for a show, but it doubles up as...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction: Generating Memorable Ideas
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Brand Strategy, Creativity, Poster Design
A course by user10034846 surname10034846
Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.
With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.
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Adobe Illustrator
Adobe InDesign
Adobe Photoshop
