Digital Marketing 101 for Entrepreneurs and Freelancers

Overview

“During this lesson, I will explain why and how digital marketing completely changed the way of thinking about marketing and gave a huge opportunity to SMEs and independent people to carry out strategies to acquire and retain customers.”

In this video lesson user3284079 surname3284079 addresses the topic: Introduction to digital marketing, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.

Partial transcription of the video

“Introduction to digital marketing Before we start, we will make a brief introduction of digital marketing. Digital marketing is the promotion of a product, a service, an idea or a project via Internet. These are basically all online actions to convey the value of a project to other users. But why is this way of doing it so powerful? First of all, because it allows us to segment. In traditional marketing, when a brand performs some marketing action, whether through newspapers, magazines, on television or even on radio, You can't choose who you want to see that ad. That is, everyone who watch...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers

• Level: Beginner
• 98% positive reviews (381)
• 31912 students
• 4 units
• 12 lessons (2h 7m)
• 1 download

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media