Digital Marketing 101 for Entrepreneurs and Freelancers
Define the objectives
A course by user3284079 surname3284079 , Digital Marketing Specialist
Joined June 2020
Learn the fundamentals of digital marketing channels, tools, and principles to launch your career
Joined June 2020
About the video: Define the objectives
Overview
“The success or failure of your actions depends directly on what you want to achieve. Defining your objectives is a fundamental step to be able to measure your results. Therefore, I will tell you about the different types of objectives that exist and how to establish them.”
In this video lesson user3284079 surname3284079 addresses the topic: Define the objectives, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.
Partial transcription of the video
“Define the objectives It does not matter if you are a freelancer or an SME, Whenever you pursue a goal, it will be essential to define objectives. But why is it important? Because it is precisely the objectives that will determine us how close or far we are to comply with what we propose. Not only that, but they will also allow us to take more orderly steps towards what we consider. The objectives are divided into two broad categories: performance and awareness objectives. Performance marketing, results marketing, expect a specific action from users. These objectives are looking for the use...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media
A course by user3284079 surname3284079
Having studied economics and journalism, Gabriel Perelman found the perfect balance between communication and numbers in the field of digital marketing. He worked for Google for more than three years where he collaborated on the digitization of over 60 small businesses throughout Latin America. In 2018, he began his journey as director of marketing at Mexican ecommerce EnviaFlores, where he developed their marketing strategy.
He currently offers online consultancy services and training for businesses including areas like Google Ads, Facebook Ads, and Google Analytics as well as strategic digital marketing consultations.
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