Digital Marketing 101 for Entrepreneurs and Freelancers
Knowledge phase and its channels 1
A course by user3284079 surname3284079 , Digital Marketing Specialist
Joined June 2020
Learn the fundamentals of digital marketing channels, tools, and principles to launch your career
Joined June 2020
About the video: Knowledge phase and its channels 1
Overview
“During this lesson I will emphasize the channels that are recommended to impact those users who are in the knowledge phase. I will start with SEO, then you will develop the advantages of having a blog and content ideas to publish.”
In this video lesson user3284079 surname3284079 addresses the topic: Knowledge phase and its channels 1, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.
Partial transcription of the video
“Knowledge phase and its channels As we said in the previous unit, depending on the stage where the user is in the funnel we must arrive with a different message, in a different way and through a different channel. But what is a marketing channel? The marketing channel is the means by which we display our product or service to users. Basically they are the points of interaction that we have with them. It can be social networks, it can be our website, can be a seeker, It can be advertising through Google or a blog. In this lesson we will focus on the highest stage of the funnel, the knowledge...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media
A course by user3284079 surname3284079
Having studied economics and journalism, Gabriel Perelman found the perfect balance between communication and numbers in the field of digital marketing. He worked for Google for more than three years where he collaborated on the digitization of over 60 small businesses throughout Latin America. In 2018, he began his journey as director of marketing at Mexican ecommerce EnviaFlores, where he developed their marketing strategy.
He currently offers online consultancy services and training for businesses including areas like Google Ads, Facebook Ads, and Google Analytics as well as strategic digital marketing consultations.
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