Digital Marketing 101 for Entrepreneurs and Freelancers
The conversion funnel
A course by user3284079 surname3284079 , Digital Marketing Specialist
Joined June 2020
Learn the fundamentals of digital marketing channels, tools, and principles to launch your career
Joined June 2020
About the video: The conversion funnel
Overview
“I will tell you about the different stages of the decision process of each user and how each of them requires different actions. ”
In this video lesson user3284079 surname3284079 addresses the topic: The conversion funnel, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.
Partial transcription of the video
“The conversion funnel When making a decision we go through different stages. For example, let's imagine that we want to buy a plane ticket. The first step would be to identify that need we have to take vacations or go somewhere. The second step would be to ask ourselves at what time of the year we want or can do it. The third step would be to define the destination. Once we already have when do we want to make the trip and the destination where we want to do it, we'll probably start looking for a little more tangible information regarding how to get to that destination. What are the scales?...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media
A course by user3284079 surname3284079
Having studied economics and journalism, Gabriel Perelman found the perfect balance between communication and numbers in the field of digital marketing. He worked for Google for more than three years where he collaborated on the digitization of over 60 small businesses throughout Latin America. In 2018, he began his journey as director of marketing at Mexican ecommerce EnviaFlores, where he developed their marketing strategy.
He currently offers online consultancy services and training for businesses including areas like Google Ads, Facebook Ads, and Google Analytics as well as strategic digital marketing consultations.
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