Google Ads and Facebook Ads from Scratch
A course by Arantxa & Guille , Digital Marketing Consultants
Joined September 2018
Learn to create campaigns on Google and Facebook to boost your brand or business
Learn to create campaigns on Google and Facebook to boost your brand or business
Joined September 2018
Nowadays, it's no longer enough to have a good business or brand. You also have to know how to drive it forward, optimize it, and position it so that it can reach the right audience. That's where digital marketing comes in and where consultants Arantxa Beltrán and Guillermo Medina can help. They've worked for brands including Letgo, Hawkers, Spotahome, and Chicfy, and have collaborated with prominent companies like Amazon, Google, and Facebook.
In this course, Arantxa and Guillermo teach you how to create digital marketing campaigns on Google Ads and on Facebook and Instagram Ads, now considered to be the two most important platforms in the field of digital marketing. Acquire the necessary practical knowledge to create campaigns and get the most out of them.
Featured review
I really liked this course. Perfect for getting started with campaign setup and account linking. Super well explained. Above all I value all those extra websites to help in aspects of more creativity and ideas to design the ads. Thanks to both of you!
What will you learn in this online course?
25 lessons & 33 downloads
- 93% positive reviews (4.6K)
- 199,058 students
- 25 lessons (4h 1m)
- 33 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · Polish · Dutch · Italian · French
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a digital marketing plan adapted to the needs of your brand or business, as well as different campaigns in Google Ads and Facebook Ads, ready to be activated whenever you want.
Projects by course students
Who is this online course for?
Designers, illustrators, artists, community managers, and anyone who is looking for a way to get started in the world of digital marketing and learn how to create paid campaigns on Google, Facebook, and Instagram to grow their business or project.
Requirements and materials
No prior knowledge is necessary, just a computer with an internet connection to be able to create Google Ads and Facebook Ads campaigns for your project.
Reviews
A course by Arantxa & Guille
Arantxa Beltrán has been working in the online sector for 8 years. She was part of the initial Amazon team in Luxembourg, the European headquarters, and then moved to the marketplace in Madrid. She later moved to Dublin, Ireland, to work at Google. She was part of the LCS (Large Customer Sales) team from which she managed the Spanish market (technology companies and telecommunications). She then created a digital marketing consultancy to help companies grow steadily and efficiently. She is also a digital marketing professor for master's students at Esade.
Guillermo Medina has been in the sector for almost 10 years. He was part of the Amazon launch team in Spain, where he was in charge of marketing initiatives for the music and DVD categories. After a few years there, he had the opportunity to work for Facebook in Dublin, Ireland, where he advised and designed the Facebook and Instagram Ads campaigns for some of the largest companies in Spain like Mango, Vistaprint, Wallapop, and Privalia. He currently works as a freelance consultant, helping companies improve their results on Facebook and Instagram Ads.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do during the course?
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U2
Digital Marketing
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What is digital marketing?
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Channels and main platforms
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Objectives, metrics and measurement in digital marketing
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U3
Designing our marketing plan
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Identify your client and potential market
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What platforms are more related to my business?
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Competitive environment
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U4
Google Ads
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Introduction to Google Ads
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First Steps in Google Ads
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Search campaigns I
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Search campaigns II
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Google Display Network
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Youtube - Video campaigns
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Other Google Ads products
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U5
Facebook & Instagram Ads
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Introduction to Facebook and Instagram
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First steps: Facebook Business Manager, Facebook page and advertiser account
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Campaign Structure and Objectives on Facebook and Instagram Ads
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Targeting and Hearings I
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Targeting and Hearings II
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Ad Formats I
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Ad Formats II
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Result tracking and optimization of Facebook and Instagram campaigns
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Additional tools and resources in Facebook Ads
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FP
Final project
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Google Ads and Facebook Ads from scratch
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
displayname1964763
I'm new to this, the information is clear.
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displayname1592623
Plusit's kind of a introduction course to digital ads (global view) so i would say it's good for novice. but useless for advanced needs. + not updated with last Facebook And Google platform updates..
so just spend my money on a useless course to me.
displayname6548107
I think the course is great, very informative and easy to understand, although like many courses that one finds on the platform, they are courses that are already years old and these topics that change so much would be better updated a bit, otherwise the entire course is great
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displayname14641647
As of this date, in the Facebook Ads and Instagram Ads part of the course, videos no longer work :/
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displayname15067599
PlusIt is explained in a simple way and the content is quite complete.
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