Google Ads and Facebook Ads from Scratch
Campaign Structure and Objectives on Facebook and Instagram Ads
A course by Arantxa & Guille , Digital Marketing Consultants
Joined September 2018
Learn to create campaigns on Google and Facebook to boost your brand or business
Joined September 2018
About the video: Campaign Structure and Objectives on Facebook and Instagram Ads
Overview
“Let's see how to structure and divide all the elements of a campaign in Facebook Ads and Instagram Ads. I will also explain the different objectives that we can use in our Facebook and Instagram Ads campaigns.”
In this video lesson Arantxa & Guille addresses the topic: Campaign Structure and Objectives on Facebook and Instagram Ads, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“Structure and goals of campaigns on Facebook and Instagram Ads In this lesson we'll create the first campaigns on Facebook. There are several ways of accessing the Facebook ad account. We can access through the Business Manager we created or from the Facebook profile, by logging on to facebook.com. There is a Create button in the upper part and we choose Ad. If we click on it, we would access the ad account we created. Since we've already created the Business Manager, I'll access it directly from Business Manager. I go to the section Ad accounts, I choose the ad account I've just created, a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
A course by Arantxa & Guille
Arantxa Beltrán has been working in the online sector for 8 years. She was part of the initial Amazon team in Luxembourg, the European headquarters, and then moved to the marketplace in Madrid. She later moved to Dublin, Ireland, to work at Google. She was part of the LCS (Large Customer Sales) team from which she managed the Spanish market (technology companies and telecommunications). She then created a digital marketing consultancy to help companies grow steadily and efficiently. She is also a digital marketing professor for master's students at Esade.
Guillermo Medina has been in the sector for almost 10 years. He was part of the Amazon launch team in Spain, where he was in charge of marketing initiatives for the music and DVD categories. After a few years there, he had the opportunity to work for Facebook in Dublin, Ireland, where he advised and designed the Facebook and Instagram Ads campaigns for some of the largest companies in Spain like Mango, Vistaprint, Wallapop, and Privalia. He currently works as a freelance consultant, helping companies improve their results on Facebook and Instagram Ads.
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