Google Ads and Facebook Ads from Scratch
Identify your client and potential market
A course by Arantxa & Guille , Digital Marketing Consultants
Joined September 2018
Learn to create campaigns on Google and Facebook to boost your brand or business
Joined September 2018
About the video: Identify your client and potential market
Overview
“We are going to see some tools that will allow you to understand who your potential customer may be and the possible demand that may exist for your product or service.”
In this video lesson Arantxa & Guille addresses the topic: Identify your client and potential market, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“Identify your potential client and market Now, we'll look at some tools available online which will help us to understand our potential client and the market size for our product or service. One tool I really like is Google Trends. The first tool I'd like to show you is Google Trends, Google's tool that enables us to observe all the terms searched in the browser and their evolution in time. There is a search field to write the term we want to observe and we also see some examples of the searches that have taken place lately. Further down, we see there is a section about Google's summaries o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
A course by Arantxa & Guille
Arantxa Beltrán has been working in the online sector for 8 years. She was part of the initial Amazon team in Luxembourg, the European headquarters, and then moved to the marketplace in Madrid. She later moved to Dublin, Ireland, to work at Google. She was part of the LCS (Large Customer Sales) team from which she managed the Spanish market (technology companies and telecommunications). She then created a digital marketing consultancy to help companies grow steadily and efficiently. She is also a digital marketing professor for master's students at Esade.
Guillermo Medina has been in the sector for almost 10 years. He was part of the Amazon launch team in Spain, where he was in charge of marketing initiatives for the music and DVD categories. After a few years there, he had the opportunity to work for Facebook in Dublin, Ireland, where he advised and designed the Facebook and Instagram Ads campaigns for some of the largest companies in Spain like Mango, Vistaprint, Wallapop, and Privalia. He currently works as a freelance consultant, helping companies improve their results on Facebook and Instagram Ads.
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