Google Ads and Facebook Ads from Scratch
Result tracking and optimization of Facebook and Instagram campaigns
A course by Arantxa & Guille , Digital Marketing Consultants
Joined September 2018
Learn to create campaigns on Google and Facebook to boost your brand or business
Joined September 2018
About the video: Result tracking and optimization of Facebook and Instagram campaigns
Overview
“We have already seen how to choose the objective of a campaign, define the audience that we want to impact with our campaign, and the different formats that we can use to create our ads. Now let's see how to see the results we are getting with our campaigns and what we can do to improve the results we are getting. ”
In this video lesson Arantxa & Guille addresses the topic: Result tracking and optimization of Facebook and Instagram campaigns, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“Result tracking and optimisation of Facebook and Instagram campaigns With your first campaigns on Facebook Ads you'll get your first results. We'll analyse them, understand if they are what you expected or see how to improve them. It's all done from the section on Reporting in Ads Manager, I'll show you how. Let's take a look. In this lesson I'll show you how to track the results of the campaigns that we launch and how to optimise them. From Ads manager, as we create campaigns, they will appear here. Next to the campaign name we have several columns with different data about the campaign. I...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
A course by Arantxa & Guille
Arantxa Beltrán has been working in the online sector for 8 years. She was part of the initial Amazon team in Luxembourg, the European headquarters, and then moved to the marketplace in Madrid. She later moved to Dublin, Ireland, to work at Google. She was part of the LCS (Large Customer Sales) team from which she managed the Spanish market (technology companies and telecommunications). She then created a digital marketing consultancy to help companies grow steadily and efficiently. She is also a digital marketing professor for master's students at Esade.
Guillermo Medina has been in the sector for almost 10 years. He was part of the Amazon launch team in Spain, where he was in charge of marketing initiatives for the music and DVD categories. After a few years there, he had the opportunity to work for Facebook in Dublin, Ireland, where he advised and designed the Facebook and Instagram Ads campaigns for some of the largest companies in Spain like Mango, Vistaprint, Wallapop, and Privalia. He currently works as a freelance consultant, helping companies improve their results on Facebook and Instagram Ads.
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