Google Ads and Facebook Ads from Scratch
What platforms are more related to my business?
A course by Arantxa & Guille , Digital Marketing Consultants
Joined September 2018
Learn to create campaigns on Google and Facebook to boost your brand or business
Joined September 2018
About the video: What platforms are more related to my business?
Overview
“Each business has more affinity with a platform. Normally, those businesses that respond to a specific need are more similar to Google (for example, airline tickets or a hotel stay), while other businesses that are not always related to a specific need tend to work better on Facebook (for example a new brand of t-shirts or a new app). We will explain how to know which platforms should give better results to a project so that you can better assess where you should (a priori, as there are always exceptions) invest more time and money with your campaigns. ”
In this video lesson Arantxa & Guille addresses the topic: What platforms are more related to my business?, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“Which platforms suit my business best In this lesson we'll look at which platforms suit your business and which platforms we can invest more or less in, in our sector. We'll look at some examples. You can extrapolate the conclusions to your business. We'll focus on Google Ads and Facebook Ads, as they are the largest and most relevant platforms in our markets. They function differently, and we need to know why. Google is especially useful for answering a user's suggestion or question, while Facebook helps a product to become well-known. Let's look at examples and extrapolate which combinati...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
A course by Arantxa & Guille
Arantxa Beltrán has been working in the online sector for 8 years. She was part of the initial Amazon team in Luxembourg, the European headquarters, and then moved to the marketplace in Madrid. She later moved to Dublin, Ireland, to work at Google. She was part of the LCS (Large Customer Sales) team from which she managed the Spanish market (technology companies and telecommunications). She then created a digital marketing consultancy to help companies grow steadily and efficiently. She is also a digital marketing professor for master's students at Esade.
Guillermo Medina has been in the sector for almost 10 years. He was part of the Amazon launch team in Spain, where he was in charge of marketing initiatives for the music and DVD categories. After a few years there, he had the opportunity to work for Facebook in Dublin, Ireland, where he advised and designed the Facebook and Instagram Ads campaigns for some of the largest companies in Spain like Mango, Vistaprint, Wallapop, and Privalia. He currently works as a freelance consultant, helping companies improve their results on Facebook and Instagram Ads.
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